I haven’t played NaturalMotion’sBackbreakersinceE3 2009, and while I liked what I saw, I feel like the game is going to need a major marketing campaign if it wants to avoid getting lost in the shuffle of big-name releases this spring. To that end, the game is getting a commercial, and you can check out the 30-second spot above.
I don’t know if the ad does enough to distinguishBackbreakerfrom the football videogame that most viewers will be familiar with — namely,Madden. I mean, it looks good, but it doesn’t do a good job of highlighting the tech that makes this game special: the developer’s Euphoria engine. Then again, I suppose that’s what thedeveloper diariesare for.
What do you guys think of the commercial? Do you feel like it would convinceMaddenfans to giveBackbreakera chance when it launches for PS3 and 360 on June 1st?
