New York is a tough town. You’ve got to assert yourself if you want to get anywhere in the Big Apple, and I mean that literally when it comes to our great city’s taxicabs. If you’re meek like me, and you have trouble hailing cabs, don’t fret! On Thursday, April 24th, from 8 to 10 AM and 12 to 2 PM EDT, Mario will give you a hand — and he’ll pay for your ride, too!

Mario Kart Wiiofficially launches in America on this coming Sunday, April 27th. In a strange effort from Nintendo to advertise the game, everyone’s favorite Italian plumber will be at the Sheraton Hotel in midtown Manhattan (7th Ave. between 52nd and 53rd streets) on Thursday. He’ll be hailing cabs for New Yorkers on the go, and they won’t have to pay a thing to get to their destination!

Article image

I’m only seeing a very tenuous thread connectingMario Kart Wiiand New York City cabs, but hey, you can’t complain about free cab rides! After all, they can get pretty expensive, even for short distances. Last Friday, I took a cab from Penn Station to the Jacob Javits Center for New York Comic Con, and the ride — only four avenue blocks over — cost me $8. Ugh.

If you’re interested in this, check out the press release after the jump. I just wish that one of my favorite videogame characters had been there last Friday to help me out…

Hell is Us gameplay reveal

NINTENDO VIDEO GAME ICON MARIO TREATS NEW YORKERS TO FREE CAB RIDES

To Celebrate Launch of NewMario Kart WiiGame, Nintendo Sends Commuters Racing Through the City

Black Ops 6 Season 5 Multiplayer Ransack Mode

WHAT:Video game icon Mario™ treats unsuspecting New Yorkers to a free cab ride. Mario is in New York to promoteMario Kart® Wii, the new Nintendo racing game that features Mario and all of his Mushroom Kingdom buddies. He’s helping commuters race through the city before they get racing withMario Kart Wii.

Mario Kart Wii launches April 27 and will be packaged with the Wii Wheel accessory, which lets players control the action on the screen just like they were steering a real car. The game also introduces a host of new courses, vehicles and eye-popping battle arenas, plus the ability to compete online with drivers from around the world using Nintendo® Wi-Fi Connection.

Tekken Tag Tournament 2: a black and white Jin and Heihachi stand back-to-back.

WHO:Mario, everyone’s favorite Italian plumber, and excited (and grateful) New York commuters

WHEN:Thursday, April 248-10 a.m. and 12-2 p.m.

PEAK Bing Bong plushie

WHERE:Sheraton Hotel811 7th Ave., between 52nd and 53rd streets.

Silent Hill f: a woman’s face covered in blossoming but deadly looking flowers.

Mei NERF gun in OW2

Battlefield 6 vehicles combat

Several men standing and watching at an explosion in the distance in Battlefield 6.

BO7 key art