‘Membership numbers have grown alongside hardware sales at a steady pace’
Today during a semi-enlighteningcorporate management policy briefing from Nintendo, we got an updated figure for Switch Online membership: 26 million “+”paidmembers.
Nintendo says that subscriptions “continue to rise,” and that they have reached that figure thanks to the release ofAnimal Crossing: New Horizons. The numbers originally started to jump afterSmash Ultimate, followed by a surge withPokemon SwordandShield, thenNew Horizons. It’s very clear that Nintendo intends on tethering more functionality to first-party games in the future.
The publisher states that “going forward, [they] want to further contribute to consumer satisfaction while ensuring the long-term vitality of [their] platform with attractive titles that “enrich the Switch Online service.” If you recall,they were around 9.8 million in April of 2019, then15 million in January of 2020. Of course, Nintendo isn’t actually breaking down how many people in that figure are lumped inwith the family plan: which could count up to eight members per family subscription.
