‘Competition runs deep in the DNA of EA’
Electronic Arts has announced that it is launching a new Competitive Gaming Division (CGD).
The new team will be led by EA’s former COO, Peter Moore, who’s switching to a new role as executive vice president and chief competition officer.
The development of the CGD centres around three “core pillars” – competition (“to create highly-engaging competitive experiences with our games, officially supported by Electronic Arts”), community (“to celebrate, connect and grow our community of players across all levels of expertise”), and entertainment (“to develop live events and broadcasting that bring the spectacle of competition to millions of people around the world”).
“Competition runs deep in the DNA of Electronic Arts, and our games are already at the center of competitive gaming events at different levels today,” states EA’s Andrew Wilson in itsannouncement.
“FIFAfans around the world continue to compete in theFIFAInteractive World Cup, ESL One is hosting worldwide championships withBattlefield 4, we recently announced the return of theMadden NFLLive Challenge, and our games will be played in dozens of other regional competitions around the world in the next year.
“EA’s CGD will seek to build a best-in-class program to centralize our efforts with new events, as well as the infrastructure to bring you the world’s preeminent EA competitive experiences.”
“There is no one better in our industry to lead this new effort than Peter,” Wilson added. “[Moore] was an early pioneer in championing competitive gaming programs, such as theFIFAInteractive World Cup and the EA SPORTS Challenge Series, and Peter’s personal passions for the player experience, sports and competition, make him a tremendous leader for this new division. Peter’s team will partner with our development studios, marketers and publishing teams to bring this new platform to life.”
