Buzz. It’s the noise a bee makes, and from that it has eventually come to also mean the amount of chatter and interest in something. Generating buzz is what E3 is all about for the gaming industry, and evidently, despite being something that isn’t really measurable, someone hasgone ahead and measured itfor E3. A market research firm called BuzzStudy scanned the internet and found out which games/announcements generated the most buzz by looking at which stories had the most coverage.

The results are in the graph below and feature all the major hitters that you would expect. Of course Natal is resting pretty on top, but I’m suprised to see thatMariohad so much more overMetroid. In fact I would have expectedMetroidto be much higher on the list. Maybe I’m just out of touch. Activsion can’t be too happy aboutD.J. Herogenerating almost no buzz at all even though theydisplayed it on a really big stage, but if they want to look on the bright side, they did beatScratch: The Ultimate D.J.

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